HubSpot alternative · DPDP-friendly · Self-hosted
Mautic

Mautic

Mithtech deploys and operates Mautic on your infrastructure — visual campaigns, segments, lead scoring, A/B variants. India-resident, no per-contact tier, ERPNext-wired. We've migrated 14 teams off HubSpot and Marketo.

Upstream project

Open-source · Source-owned · You keep the stack

Broadcast · #BR-1042
May Offer · 1,240 contacts
Template preview
Hi {{name}} 👋 we're rolling out 12% off on all 2BHK bookings till May 31. Reply YES to schedule a site visit.
Sending
0%
Sent
0
Delivered
0
Read
0
Cloud APITemplate approvedDPDP-compliant
₹0/contact
Per-contact tier
vs HubSpot's ₹4–10 / contact
3–8 wk
Typical go-live
Deployment + first 3 campaigns
GPL-3.0
License
Source-owned · DPDP-resident
42×
Median ROI yr-1
Pipeline generated vs project cost

What it does

Meet every Mautic surface.

Click through to see how each piece works on a real Mithtech-deployed customer workload.

Drag-drop campaigns your marketing team actually understands.

Drop a source (form, segment, webhook), wire it to an email, add wait steps, branch on opens / clicks / tags. Every Mautic campaign is a visual graph that non-engineers can read — and a Mithtech-built ERPNext bridge means qualified leads land in your CRM the moment they convert.

  • Multi-step nurture flows with wait timers + decisions
  • Branches on open / click / form-fill / lead score change
  • Send via email · SMS · WhatsApp (via Polygin) · webhook
  • Auto-push qualified leads to ERPNext / Frappe CRM
Campaigns/ERPNext demo nurture · Q2-2026
Published
In-flight contacts
2,847
Opens (7d)
62.4%
Click → audit booked
14.1%
Generated pipeline
₹18.6L
yesyesno
Source
Form: ERPNext demo request
Action
Send: Welcome + 5-min audit booking
Decision
Wait 2 days
Decision
Email opened?
Action
WhatsApp via Polygin: book Thu
Action
Tag: hot-lead-engaged
Action
Send: Reminder — 3 case studies

ERPNext demo nurture · 2,847 contacts · 14.1% audit-booking rate

A day in the life

How Mautic runs end-to-end.

Scroll through a real-world journey. The mockup on the right advances with you.

1

1. Map your current funnel.

Free 30-min: where are leads coming from, where do they drop off, what tools are involved (HubSpot? Mailchimp? Salesforce? spreadsheets?), and what 3 campaigns we'd cut over first.

2

2. Stand Mautic up on your cloud.

Docker / Postgres / Redis / Amazon SES on AWS ap-south-1 (default for India) or Oracle Cloud Mumbai. SSL, backups, monitoring, deliverability warm-up — all part of the engagement.

3

3. Migrate contacts + map the first 3 campaigns.

CSV / HubSpot API / Mailchimp export — Mithtech's migration team handles the import + segment recreation + double-opt-in re-confirmation if required for DPDP / GDPR.

4

4. Wire ERPNext / Frappe CRM + Polygin.

Our mautic-erpnext-bridge auto-syncs qualifying contacts to Lead doctype. Polygin connector for WhatsApp send. Smartflo connector for outbound dial campaigns.

5

5. Operate — or hand off.

Optional Mithtech managed ops: deliverability monitoring, template authoring as needed, version upgrades, monthly campaign performance review. Or take the keys.

Lead · LEAD-2026-0432
PS
Priya Sharma
priya.s@example.com · +91 98xxx 47xx2
Qualified
Source
WhatsApp
Project
Polemarch · 2BHK
Owner
Sales · Bengaluru
Activity timeline
Today 12:42
WhatsApp · 'Site visit booked'
wa
Today 12:35
Broadcast 'May Offer' delivered
br
Today 12:18
AI bot · qualified intent
ai
Today 11:50
Lead created from WhatsApp inbound
lk
Yesterday
Brochure downloaded · Polemarch
dl

Compare

Mautic vs the alternatives

Honest, side-by-side. No “leading” claims — just what each option does and what it costs.

Capability
Mautic (Mithtech)This product
HubSpot Marketing Pro
Marketo Engage
Mailchimp + Klaviyo
Per-contact tier fee
No
Yes
Yes
Yes
Monthly at 25k contacts
₹9–40k
₹1.6–2.4L
₹2–3L
₹50k–1.2L
DPDP / India data residency
Yes
Partial
Partial
No
Source-owned campaigns
Yes
export only
export only
export only
ERPNext / Frappe bridge
Mithtech-built
No
No
No
WhatsApp via Polygin
Yes
Partial
Partial
No
Lead scoring + lifecycle
Yes
Yes
Yes
Partial
Vendor lock-in
No
Yes
Yes
Yes

Pricing reflects India INR equivalents at May 2026 exchange rates. Mautic cost = Mithtech-managed self-hosted on AWS / Oracle Cloud.

Mautic savings

How much you save vs HubSpot Marketing Pro per month.

Move the sliders. Numbers update live. Final price comes after a free 30-min audit.

25,000contacts
1,000500,000

Marketing-addressable contacts in your DB. HubSpot Pro charges per-contact tier; Mautic doesn't.

100,000sends
1,0005,000,000

Total emails sent across all campaigns + broadcasts.

Live estimate
Estimated monthly savings
₹1.6L₹3.3L
vs HubSpot Marketing Pro at 25,000 contacts / 100,000 sends
Annual savings
₹19.3L₹39.9L
  • HubSpot Pro scales with contacts + per-email tier — ₹75k–₹1.1L at this volume + tier overage
  • Mautic self-hosted: only your hosting + Amazon SES transactional cost (~₹0.008–₹0.015 per send)
  • No artificial contact tier — add 100k contacts without changing the bill
  • Mithtech handles hosting + deliverability tuning + template authoring
Lock in this scope

Audit is free · No credit card · No sales pressure

Mautic in production at

Mithtech-deployed marketing automation

Risitex Marketing
Polemarch
Futura Sinks
JustSigns

FAQ

Real questions about Mautic.

Things prospects actually ask us in the first 30-min call. Click to expand.

Get Mautic running in weeks, not quarters.

A 30-min audit. Honest scope. We deploy on infrastructure you own — source, data, runtime stay with you.

Open-source · Source-owned · You keep the stack